STUDIO INTRO
HOWDY FROM
THE HEARTLAND
What the Heck is a Hucklebuck?
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One of the first questions we usually get asked is "what's up with the name". Hucklebuck is a colloquialism for country person, a nod to the roots of founder Andy Hayes. His grandfather owned a farm in Ohio and many of his formative memories took place running those back roads in his 1974 Oldsmobile Omega hot rod, with custom rattle can flames (as shown here). Ultimately the name Hucklebuck represents our blue-collar work ethic and midwesterny "make it right" attitude & shapes the studio's approach to this day.
SMALL BUT MIGHTY
There are larger teams out there, but I’d put us up against anyone. We also partner with external partners for video, photography, copywriting, and development work to fill out our offering and make sure our clients are taken care of.
#squadgoals
All of the work that we do follows a project journey involving four key phases. The depth at which we take each part of the process depends on the specific scope and budget of the project.
Discovery
We approach every project as a research paper. We use this phase of a project to:
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Get smart about the client
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Discuss & solidify objectives
Competitive market analysis
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Peer market analysis
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Best practice research
Strategy
Creating a clear target for
the creative exploration is critical. During the strategy process we:
Define creative strategy
using what was learned from discovery
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Establish a metric for success
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Sign off on all strategy
with the client before moving into creative
Creative
Once the strategy is approved, it's time for creative explorations where we:
Work through creative directions that use the discovery & strategy as a foundation for evaluation
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Land on final direction after revisions have been made
Execution
Time to make it real. During the finalization phase we:
Finalize tactics & deliverables based on the chosen creative direction
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Follow up with the client
to ensure a seamless project wrap
INDUSTRIES OF FOCUS
We don't limit our projects to specific types of clients, but we do have a "very particular set of skills" when it comes to the industries listed below.