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FEATURED CASE STUDY
WEBER GRILLS WINTER GRILLING CLUB GRAPHICS
CLIENT:
WEBER GRILLS
SCOPE:
ILLUSTRATION / TYPOGRAPHY / DESIGN
Creation of a series of merchandising assets for the winter grilling club.
The Need
Weber Grills wanted to promote their winter grilling club concept to promote off-season grilling.
The Goals
Design a series of merchandising assets to be used on items for their online store as well as social media.
The Solution
We dug into the visual vernacular of winter, grilling, and Weber’s heritage to create graphics that would connect with the diehard winter grill master.
The Takeaway
When creating graphics for an audience that knows the brand well, it’s important to nod to its most iconic elements.
Additional Work
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