FEATURED CASE STUDY
CHAMPION CITY GUIDE & SUPPLY BRAND DEVELOPMENT
CLIENT:
CHAMPION CITY GUIDE & SUPPLY
SCOPE:
BRAND IDENTITY / TYPOGRAPHY / VISUAL BRAND LANGUAGE
Brand development for the official visitors center of Visit Greater Springfield.
The Need
We were approached by the Greater Springfield Chamber of Commerce to brand a new concept that combines a retail store and visitor center, creating a welcoming destination for both locals and visitors to experience Springfield.
The Goals
Create a brand that builds local pride while educating visitors about Springfield, Ohio’s rich history and the experiences, attractions, and opportunities the city offers today, while encouraging deeper exploration and a stronger connection to the community.
The Solution
The result was an amazingly renovated downtown space filled with great merchandise that has built local pride and become a destination for regional visitors. Springfield became known as the “Champion City” in the early 20th century, a nod to the Champion Reaper Co., which at one time operated the world’s largest factory dedicated to producing a single product.
The Takeaway
Visitors to your destination don’t just want the sales pitch—they want to learn about your city. Creating a space that locals can also “champion” inspires your most loyal destination advocates and turns them into enthusiastic evangelists.
Additional Work
