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FEATURED CASE STUDY
20 YEARS OF
POSTER DESIGN
CLIENT:
GREATER
SPRINGFIELD CVB
SCOPE:
RETAIL CONCEPTS / MERCHANDISING / ILLUSTRATION / TYPOGRAPHY / DESIGN
Establishing a library of merchandising assets that create a flexible and varied set of graphics to be used in the creation of Weber gear.
HERITAGE THEME
Our initial set of assets takes reference from the rich history and heritage of the Weber brand. With nearly 75 years of product design, advertising, packaging, and promotions—there was a treasure trove of elements to draw from.
TRAVEL THEME
With the launch of a new line of portable gas grills, it was important to reiterate how the Weber brand overlaps with the idea of outdoor recreation and travel.
