During my time at Ologie The Wright State University Graduate Program came to us in need of an overarching campaign direction that allowed for all levels of the graduate program to link into a larger ideal. Within the many graduate degrees offered at Wright State, students are connecting with industries to help shape the way we live and how business is done. The campaign leveraged this under the tagline “Defining Next”. It connects to the heritage of their namesake and becomes a rallying cry for future progress.
Associate Creative Director + Designer: Andy Hayes
Writer: Katie Anthony Brown