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Westcott Branding

The Westcott House in Springfield, Ohio was designed by Frank Lloyd Wright in the early 1900′s for industrialist Burton Westcott. It’s a masterpiece of prairie style architecture.

I worked with Westcott in 2013 to reposition their brand after a recent merging with the local preservation alliance. A new entity was created called the Westcott Center for Architecture + Design after the merger and was the motivation for a full reinvestigation of the brand that makes up the new center as well as the house museum. We worked to create a brand that contained two distinct yet related identities that create one cohesive brand experience.

 

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