The Orchard Group is a church planting organization with offices near Boston and in NYC. I’ve been working with Orchard since 2006. Over the past year we’ve worked to reposition the brand as they are now branching out from the east coast and even over seas. We wanted to brighten things up and give broader meaning to the east coast elegant grunge and subway references we had worked into the brand in the past.
Orchard Group Brand Repositioning
