In 2002 while still part of the Former Factory Design Co. I worked with Express on a unique denim promotion. Express contacted us along with other artists and designers such as Shepard Fairey, House Industries, Chip Kidd and Neville Brody to name a few to create unique hang tag designs for a revamped denim line. There was a launch party in NYC before they went into the store. Good times all around.
After doing the denim tags, Express gave us the opportunity to explore hang tag design for their chinos. The tags that were created took advantage of existing visual references as they applied to the financial world. The trader tag is an obvious abstraction of our good friend DOW JONES™ and the broker tag was intended to contain a foil stamp with some sort of water mark that referenced currency and bonds. Good fun.