I partnered recently with Ologie on the 2014-15 admissions campaign for the Columbus College of Art and Design. CCAD wanted to really specify what made them unique in the crowded space of art schools, liberal arts colleges, and state universities. With a new program being implemented in the fall of 2014, students will be able to start taking classes in the major they want to pursue starting in the first year of enrollment. This will allow the students to learn things more quickly and maximize their time at CCAD. We decided that would be our focusing point and created a campaign using headlines like “Find Your Focus Faster” to bring home the idea that you’ll be able to do things sooner and that means you’ll have the leg up come graduation. The admissions suite included the viewbook, a light version of the viewbook for sophomores and juniors in high school, along with a handful of other targeted mailings to prospective students.
Creative Director: Bev Ryan
Creative Director + Designer: Andy Hayes
Writer: Kelly Forman