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Bethel University Brand Repositioning

Bethel University is located in St. Paul, Minnesota and has been a leader is Christian higher education since 1871. As an Associate Creative Director at Ologie I was the creative lead on the brand repositioning. After going through strategy and discovery, our vision for the repositioning lead us into redefining what excellence means for a Christian university. We created a new visual and verbal language including a revised color palette, typography direction, photography direction, as well as unique brand expressions for specific audiences.

Associate Creative Director + Designer: Andy Hayes
Designer: Casey Carmell
Designer: Andrew Clark
Writer: Katie Anthony Brown

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