SPRINGFIELD STAGEWORKS
BRAND DEVELOPMENT + COLLATERAL
Springfield Stageworks is a local theatre group here in Springfield and one of Hucklebuck's longest lasting client relationships. We were hired originally by Stageworks to develop their brand in 2005. As Springfield is an old manufacturing town we played up some historically based san serif typography to reference that while sticking with some traditional literary references with the bird icon.
SPRINGFIELD STAGEWORKS
SEASON 1 POSTER SERIES
The first season poster series was an opportunity to introduce the community to this new theater group. The idea was to keep them within a consistent format that would build the recognition of the brand. Focusing on the type and bold use of color as well as the authors allowed us to introduce Stageworks as a professional group with the intention of controlling their visual presence in the community.
SPRINGFIELD STAGEWORKS
SEASON 2 POSTER SERIES
Once we had been in the community for a year the decision was made to make season 2 posters more of a one off situation. Straying from a grid and allowing the use of typography ad color tie them together with the brand. Ever present in each design is the bird icon from the logo. This also helps to build the visual recognition and consistency.
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SPRINGFIELD STAGEWORKS
SEASON 3 POSTER SERIES
When season three rolled around there was almost an expectation and anticipation to see what the new season posters would look like. Brand recognition was less of a concern and the opportunity to be more experimental with the poster art made for the most eclectic collection yet. Keeping the color palette consistent along with type allowed the variety to retain some consistency.
SPRINGFIELD STAGEWORKS
SEASON 4 POSTER SERIES
The most recent season for Stageworks is only two productions. Keeping in line with the color palette and the typefaces we were able to continue the story of consistency within the eclectic.
