GSW WORLDWIDE
CIALIS GLOBAL
BRAND BOOK
BRAND BOOK
This project is the Cialis Global brand book. Conceptualized alongside of Jaime Santillan and Kirk R. Smith of GSW Worldwide, Hucklebuck took the creative lead and created an image montage for the intro to each chapter of the book. These montages are deconstructed to fill out the content of each chapter. Creating the brand book as a memory album supports the main brand character of romance.
GSW WORLDWIDE
ZYPREXA GLOBAL
AD CAMPAIGN AND
CAMPAIGN STANDARDS
AD CAMPAIGN AND
CAMPAIGN STANDARDS
Hucklebuck worked along side Art Directors and Design Directors at GSW Worldwide in creating the Zyprexa Global ad campaign and campaign standards guide. Photography was done by Bob Miller. Zyprexa is a psychizophrenia drug that allows patients to live a more normal life. By using texture and other artifacts there is an effort to tell the story of each patient and where they are now.
GSW WORLDWIDE
FLUFACTS.COM BRAND DEVELOPMENT AND BRAND STANDARDS
fluFACTS.com was another awesome opportunity to work with folks at GSW Worldwide. fluFACTS.com is the public awareness arm of Tamiflu. We were responsible for branding the organization and giving the visual identity legs. Logotype, color palette, advertising and promotion direction as well as the brand voice and standards document were all created with direction from the GSW gang.
GSW WORLDWIDE
KARMA BANK COLLATERAL
Every year GSW Worldwide holds an internal fundraising campaign. For the 2007 campaign the concept was based on Karma. We worked with GSW to create all of the printed collateral for the campaign. These included posters, stickers and other unexpected message placements, such as in the bathroom stall. Employees loved it, people gave and the Karma Police were in full force.
GSW WORLDWIDE
ELI LILLY /
PEERS FOR PROGRESS
PEERS FOR PROGRESS
Eli Lilly, one of the world's largest pharmaceutical companies, devotes special attention to the fight against diabetes. In 2006 they decided to launch a self-management program for patients. Peers for Progress was the final name selected and Lilly chose the logo with the weaving of people depicting peer support.
